About

We develop sport on the field — and build its value beyond it

SMG works across two core areas: Sports Development and Sports Marketing, creating the competitions, pathways, talent, content, and partnerships that help sport grow.

01

Sports Development

We build the structures that move athletes and competitions forward — from early development to the professional stage.

  • Tournament Development
  • Professional Competition
  • Talent Development
  • Athlete Pathways & Programmes
02

Sports Marketing

We build the connections around sport — bringing together athletes, brands, institutions, media, and audiences.

  • Media & Live Events
  • Athlete Representation & Management
  • Sponsorship & Brand Partnerships
  • Sports Entertainment

What remains long after medals fade

Since 1996, generations of Thai champions have grown through our stages. Today, many of them have returned to help create the path for the next generation.

Boonchu Ruangkit
Golf Boonchu Ruangkit Thai golf legend and one of the country’s most accomplished professional golfers
Suriya Suksuphak
Swimming Suriya Suksuphak Former Thai national swimmer, SEA Games medalist, and FINA World Championships competitor
Danai Udomchoke
Tennis Danai Udomchoke Former Thai No. 1 and member of the Asian Tennis Federation (ATF) Coaches Committee
Paradorn Srichaphan
Tennis Paradorn Srichaphan Thailand’s first tennis player to reach the ATP Top 10 and a pioneering figure in Thai tennis
Rungnapa Surached
Tennis Rungnapa Surached Former SEA Games medalist and current Director of SMG, leading sports development and tournament operations
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